How Intel, Microsoft, and Cisco Drive Industry Innovation
Edición de la obra Platform Leadership
| Autor | Annabelle Gawer, Michael A. Cusumano |
|---|---|
| Editorial | Harvard Business School Press |
| Fecha de publicación | April 29, 2002 |
| Idioma | inglés |
| Páginas | 336 |
| Formato | Hardcover |
| ISBN-13 | 9781578515141 |
| ISBN-10 | 1578515149 |
| OCLC | 48655737 |
| LCCN | 2001059374 |
| Número de Cutter |
|---|
G284p |
"In Platform Leadership, high-tech strategy experts Annabelle Gawer and Michael A. Cusumano reveal how Intel, Microsoft, and Cisco, as well as companies including Palm and NTT DoCoMo, have orchestrated industry innovations to support their products - and, in the process, established dominant market positions. Based on these in-depth case studies and on incisive analysis, the authors present their Four Levers Framework for designing and implementing a successful platform strategy - or for improving an existing strategy." "For executives, strategists, and entrepreneurs in many high-tech arenas, this book shows how firms can orchestrate innovation to ensure their own competitive futures - and drive the evolution of their industry."--BOOK JACKET.