Perspectives on strategy
from the Boston Consulting Group
Edición de la obra Perspectives on strategy
| Autor | Carl W. Stern, George Stalk |
|---|---|
| Editorial | J. Wiley |
| Fecha de publicación | 1998 |
| Lugar | New York |
| Idioma | inglés |
| Páginas | 319 |
| ISBN-10 | 0471248339 |
| OCLC | 37813551 |
| LCCN | 97043063 |
| Número de Cutter | S839p |
This is a collection of pieces from the Boston Consulting Group spanning a period of 30 years. It contains BCG's thinking on customer value creation, strategic planning, organizational design, leadership and change, and business thinking.