Perceived risk
a critical review of applications and use over 30 years
Edición de la obra Perceived risk
| Autor | Vincent-Wayne Mitchell |
|---|---|
| Editorial | Manchester School of Management, UMIST, UMIST,Manchester School of Management |
| Fecha de publicación | 1994 |
| Lugar | Manchester |
| Idioma | inglés |
| Páginas | 38 |
| ISBN-10 | 1871782783 |
| OCLC | 30575481 |
| Serie | Marketing working paper series -- no.9401 |
| Número de Cutter | M682p |