Wie Starbucks erfolgreich ums Uberleben kampfte, ohne seine Seele zu verlieren
Edición de la obra Onward
| Autor | Howard Schultz, Joanne Gordon, Marlies Ferber, Kirsten Arend–Wagener |
|---|---|
| Editorial | Wiley-VCH Verlag GmbH, Wiley VCH |
| Fecha de publicación | Oct 02, 2013 |
| Páginas | 453 |
| Formato | paperback |
| ISBN-13 | 9783527507566 |
| ISBN-10 | 3527507566 |
| Número de Cutter |
S387oIn 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. - Publisher.