(Part of the Allyn & Bacon Series in Mass Communication)
Edición de la obra The newspaper publishing industry
| Autor | Robert G. Picard, Jeffrey H. Brody |
|---|---|
| Editorial | Allyn & Bacon |
| Fecha de publicación | November 5, 1996 |
| Idioma | inglés |
| Páginas | 224 |
| ISBN-13 | 9780205161454 |
| ISBN-10 | 0205161456 |
| OCLC | 34677382 |
| LCCN | 96019616 |
| Número de Cutter |
P586nThe Newspaper Publishing Industry provides a timely, all-inclusive approach to the alluring newspaper business. Robert Picard and Jess Brody, both of California State University at Fullerton, offer insight into the economics of a newspaper as a product that delivers both advertising and information. They also explore business and management issues ranging from increasing diversity to developing telecommunications-based information services. The authors place the social, technological, and economic aspects of this fascinating profession into context.