Nail It then Scale It
The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation
Edición de la obra Nail It then Scale It
| Autor | Nathan Furr, Paul Ahlstrom |
|---|---|
| Editorial | NISI Institute |
| Fecha de publicación | June 1, 2011 |
| Idioma | inglés |
| Páginas | 258 |
| ISBN-13 | 9780983723608 |
| ISBN-10 | 0983723605 |
| OCLC | 760903319 |
| Número de Cutter | F989n |
Why do most new businesses fail, yet a few entrepreneurs have a habit of winning over and over again? The shocking discovery of years of research and trial is that most startups fail by doing the "right things," but doing them out of order. In other words, human nature combined with our entrepreneurial drive puts us on autopilot to become part of the 70% to 90% of ventures that fail. From Thomas Edison to Steve Jobs, the Nail It Then Scale It method is based on pattern recognition of the timeless principles and key practices used by successful entrepreneurs to repeatedly innovate.