MyLab MIS with Pearson EText -- Access Card -- for Management Information Systems
Managing the Digital Firm
Edición de la obra Management information systems
| Autor | Kenneth C. Laudon, Jane P. Laudon |
|---|---|
| Editorial | Pearson Education |
| Fecha de publicación | 2019 |
| Idioma | inglés |
| Páginas | 99998 |
| ISBN-13 | 9780135205563 |
| Número de Cutter | L372m |
Laudon’s essential case-based text for the study of IS in business today. Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives. You will develop sought-after skills, and be adept at leading IS-related management discussions and using IT to meet bottom-line results. Each chapter of the 17th edition has been thoroughly updated to cover the latest industry and technology changes.