Regional Business Networks
Edición de la obra Multinationals as flagship firms
| Autor | Alan M. Rugman, Joseph R. D'Cruz |
|---|---|
| Editorial | Oxford University Press, USA, Oxford University Press |
| Fecha de publicación | June 30, 2000 |
| Idioma | inglés |
| Páginas | 232 |
| ISBN-13 | 9780198295624 |
| ISBN-10 | 0198295626 |
| OCLC | 43109820 |
| LCCN | 99086516 |
| Número de Cutter |
R932m"The international dimension of business networks has remained relatively unexplored, mainly because international business writers focus upon multinational enterprises and network writers ignore international issues. In this book professors Alan Rugman and Joseph D'Cruz bridge the literature on networks and multinationals by introducing the new concept of the flagship firm." "The theory of the flagship firm/five partners model is applied to the telecommunications, chemicals, automotive, and electronics sectors, amongst others, and the book reports on both empirical studies and field research of the international competitiveness of these sectors." "The book will be of interest to academics, students, and professionals in the areas of international business, strategic management, political science, law, and sociology."--Jacket.