More Than a Showroom
Strategies for Winning Back Online Shoppers
Edición de la obra More than a showroom
| Autor | Daniel G. Bachrach, Jessica Ogilvie, Adam Rapp, Joe Calamusa IV |
|---|---|
| Editorial | Palgrave Macmillan |
| Fecha de publicación | 2016 |
| Idioma | inglés |
| ISBN-13 | 9781137551894 |
| Número de Cutter | B124m |
Showrooming is a growing phenomenon in which customers browse products in a retail store and make purchases of similar products through an online vendor. The authors of this book offer retail managers strategic insight in how to stem the loss of resources to showrooming and transform showrooming customers into in-store sales. -- Provided by publisher.