More Than a Name
An Introduction to Branding
Edición de la obra More than a name
| Autor | Melissa Davis, Jonathan Baldwin |
|---|---|
| Editorial | AVA Publishing |
| Fecha de publicación | April 1, 2006 |
| Idioma | inglés |
| Páginas | 240 |
| Formato | Paperback |
| ISBN-13 | 9782940373000 |
| ISBN-10 | 2940373000 |
| Número de Cutter | D263m |
"Branding today is a carefully orchestrated experience, supported by complex marketing strategies and sophisticated psychology. 'More Than A Name: An Introduction to Branding' is a modern, visually-instructive textbook offering a comprehensive introduction to the world of branding, from the theory to the practice of brand implementation. This book is a prerequisite for visual arts students, copywriters, brand strategists and marketers. Book jacket."--BOOK JACKET.