
Mobile influence
the new power of the consumer
Edición de la obra Mobile influence
| Autor | Chuck Martin |
|---|---|
| Editorial | Palgrave Macmillan |
| Fecha de publicación | 2013 |
| Idioma | inglés |
| Páginas | 246 |
| ISBN-13 | 9781137278500 |
| ISBN-10 | 1137278501 |
| OCLC | 851559885, 820450793 |
| LCCN | 2012046812 |
| Número de Cutter | M379m |
Mobile Influence identifies the six moments in the timeline of a sale which marketers must target effectively in order to reach the mobile buyer. From location-based marketing to mobile payment systems, the model gives marketers access to the tools necessary to build a new sales framework that addresses the future of the market.