Michael Engelmann
Edición de la obra Michael Engelmann
| Autor | Anita Kühnel |
|---|---|
| Editorial | Lars Müller Publishers |
| Fecha de publicación | 2004 |
| Lugar | Baden |
| Idioma | inglés |
| Páginas | 95 |
| ISBN-10 | 3037780398 |
| OCLC | 56492414 |
| Serie | Poster collection -- 10 = -- Plakatsammlung -- 10 · Poster collection -- 10. |
| Número de Cutter | K96m |
"Unadorned photography, definite colours, laconic texts set in functional type: these are the formal elements Michael Engelmann uses to produce a sign language that is dense, and yet seems nimble at the same time. Taking his lead from American advertising practice, he adopted a strictly conceptual working method in the 1950s, intending to drive any hint of unsophisticated adulation out of German advertising. Engelmann worked provocatively and showed a new way forward at a time when there was a sense of a fresh start and aesthetic reorientation between functionalism and pop."--BOOK JACKET