Mentes Flexibles / Changing Minds
El Arte y la Ciencia de Ssaber Cambiar Nuestra Opinion y la de los Demas / The Art and Science of Changing our Own and ... People's Mind (Transiciones / Transitions)
Edición de la obra Changing Minds
| Autor | Howard Gardner |
|---|---|
| Editorial | Ediciones Paidos Iberica |
| Fecha de publicación | December 30, 2004 |
| Idioma | español |
| Páginas | 261 |
| Formato | Paperback |
| ISBN-13 | 9788449316449 |
| ISBN-10 | 8449316448 |
| OCLC | 57548004 |
| Número de Cutter | G227m |
Gardner defines leadership as the ability to change minds, using examples of various leaders (e.g., Margaret Thatcher, Mohandas Gandhi, James O. Freedman, President Bush, Tony Blair, and South Africa's Nelson Mandela.) as models for future action. He argues that we must use different intelligences to change minds in different settings and expands upon this idea by citing seven relevant factors-reason, research, resonance, representational redescriptions, resources and rewards, real-world events, and resistances.