Typografie, Reklame, Buchgestaltung = Max Bill : typography, advertising, book design
Edición de la obra Max Bill
| Autor | Gerd Fleischmann, Hans Rudolph Bosshard, Christoph Bignens |
|---|---|
| Editorial | Niggli |
| Fecha de publicación | 1999 |
| Lugar | Zürich |
| Idioma | alemán, inglés |
| Páginas | 304 |
| ISBN-10 | 3721203410 |
| OCLC | 41657471, 51264460 |
| LCCN | 00274518 |
| Número de Cutter |
|---|
F596m |
The book at hand offers a comprehensive view into an area of work from Max Bill that has so far received little attention: typography, advertising and book design. One discovers Max Bill as the tireless creator of highly individual types and commercial logos as well as a designer with a sense of visual humor – not exactly a common aspect of constructive design in this country. Bill pursued two opposing principles and accordingly left behind two lines in his work: a graphic one and a sculptural one. Taking Herbert Bayer’s universal type as a point of departure, Bill developed two lettering schemes for the Neubühl housing development and the firm “wohnbedarf”, which departed from all then-known forms. The reason for the stretched “o” in “wohnbedarf” may well have been grounded on how one perceives the text from the side; yet, behind this understanding lie formal ideas and the reductionist concept of the Bauhaus.