Mass Communication in India
A Sociological Perspective
Edición de la obra Mass communication in India
| Autor | John V. Vilanilam |
|---|---|
| Editorial | SAGE Publications, Limited |
| Fecha de publicación | 2005 |
| Idioma | inglés |
| Páginas | 223 |
| ISBN-13 | 9788178295152 |
| Número de Cutter | V696m |
"This book traces the progress of mass communications in India and the West from a historical and sociological perspective, from primitive to modern times. Stressing that the goal of communication is to bring people together on the basis of a just, peaceful and humane order, the author maintains that efforts must be made to spread communication so that it can serve as an instrument of social change, and become a vital tool in the hands of ordinary people. Providing a critical and analytical assessment of the performance of the media in India, this comprehensive book will be used as a text by students of journalism, mass communications and media studies."--Jacket.