An Insider's Guide to the Secret Rules
Edición de la obra Marketing Stripped Bare
| Autor | Patrick Forsyth |
|---|---|
| Editorial | Kogan Page |
| Fecha de publicación | June 2003 |
| Idioma | inglés |
| Páginas | 156 |
| Formato | Paperback |
| ISBN-13 | 9780749439972 |
| ISBN-10 | 0749439971 |
| OCLC | 51647418 |
| LCCN | 2003002585 |
| Número de Cutter | F735m |
"By stripping marketing down to its bare essentials you learn: how marketing works; what marketing people actually do; why marketing is essential for business success; and what's hot in marketing." "Whether you're considering a career in marketing or simply want to know what it's all about, Marketing Stripped Bare tells it like it is."--Jacket.