Marketing Research (Business Masters)
Edición de la obra Marketing research
| Autor | Christopher West |
|---|---|
| Editorial | Palgrave Macmillan |
| Fecha de publicación | February 2, 1999 |
| Páginas | 240 |
| Formato | Paperback |
| ISBN-13 | 9780333721780 |
| ISBN-10 | 0333721780 |
| OCLC | 41029513 |
| Número de Cutter | W516m |
Marketing Research brings together the theory and practice of market research. Adopting a student-centred approach, the book provides a complete introduction to the subject, covering basic techniques as well as recent developments in the field.