Marketing research
state-of-the-art perspectives : handbook of the American Marketing Association & Professional Marketing Research Society
Edición de la obra Marketing research
| Autor | Chuck Chakrapani, American Marketing Association. |
|---|---|
| Editorial | American Marketing Association, Professional Marketing Research Society |
| Fecha de publicación | 2000 |
| Lugar | Chicago, Ill, [s.l.] |
| Idioma | inglés |
| Páginas | 666 |
| ISBN-10 | 0877572836, 0920741150 |
| OCLC | 43662294 |
| LCCN | 00035565 |
| Número de Cutter |