Marketing Marianne

French propaganda in America, 1900-1940

Edición de la obra Marketing Marianne

"Although historians have written extensively about propaganda during Napoleon III's regime and Vichy, they have virtually ignored the Third Republic. Focusing on Third Republic policies, Marketing Marianne examines how the French sought to influence American foreign policy in the early twentieth century." "Robert J. Young argues that the French used subtle but effective means to sway U.S. policy in Europe. He examines French propaganda efforts and the methods of the French Foreign Ministry, always highlighting the wider cultural and social context of Franco-American relations." "French propagandists believed that the steady promotion of their nation as the cultural leader of the world was the best way to foster goodwill among Americans. They slowly recognized the important role that the United States played in maintaining the balance of power in Europe."--Jacket.