Marketing Management
A Strategic Decision-Making Approach (Mcgraw Hill/Irwin Series in Marketing)
Edición de la obra Marketing management
| Autor | John Mullins, Orville C. Walker, Harper W Boyd Jr. |
|---|---|
| Editorial | McGraw-Hill/Irwin, McGraw-Hill Irwin |
| Fecha de publicación | October 17, 2006 |
| Idioma | inglés |
| Páginas | 560 |
| ISBN-13 | 9780073529820 |
| ISBN-10 | 0073529826 |
| OCLC | 70335057 |
| LCCN | 2006022082 |