Marketing management
analysis, planning, implementation, and control
Edición de la obra Marketing management
| Autor | Philip Kotler |
|---|---|
| Editorial | Prentice Hall Canada |
| Fecha de publicación | 1998 |
| Idioma | inglés |
| Páginas | 934 |
| Número de Cutter | K87m |
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information.