an international perspective
Edición de la obra Marketing management
| Autor | Kamran Kashani, Dominique Turpin |
|---|---|
| Editorial | Macmillan Business |
| Fecha de publicación | 1999 |
| Lugar | Houndmills, Basingstoke [England] |
| Idioma | inglés |
| Páginas | 487 |
| ISBN-10 | 0333750071, 033375008X |
| LCCN | 99491027 |
| Serie | International marketing series |
| Número de Cutter | K19m |
"Marketing Management: An International Perspective brings together over twenty real-life case studies of marketing management issues faced by leading international companies from around the world. Including cases from America, Asia and Europe, this collection is a supplement to both marketing management or international marketing courses at both undergraduate and MBA level." "Written by professors at IMD, one of the leading international business schools with a reputation for writing top-quality cases, this text is a resource for students of business and marketing. Providing both text and cases, the book is supported by a Tutor's Guide, based on the authors' own teaching experience, which provides a roadmap and guidance on how to best use each case."--Jacket.