An International Perspective, Case Studies (International Marketing Series)
Edición de la obra Marketing management
| Autor | Kamran Kashani, Dominique Turpin |
|---|---|
| Editorial | Palgrave Macmillan |
| Fecha de publicación | February 9, 2002 |
| Idioma | inglés |
| Páginas | 503 |
| Formato | Paperback |
| ISBN-13 | 9780333750087 |
| ISBN-10 | 033375008X |
| OCLC | 41158231 |
| LCCN | 99491027 |
| Número de Cutter |
|---|
K19m |
"Marketing Management: An International Perspective brings together over twenty real-life case studies of marketing management issues faced by leading international companies from around the world. Including cases from America, Asia and Europe, this collection is a supplement to both marketing management or international marketing courses at both undergraduate and MBA level." "Written by professors at IMD, one of the leading international business schools with a reputation for writing top-quality cases, this text is a resource for students of business and marketing. Providing both text and cases, the book is supported by a Tutor's Guide, based on the authors' own teaching experience, which provides a roadmap and guidance on how to best use each case."--Jacket.