Edición de la obra Marketing Management
| Autor | Philip Kotler, Kevin Lane Keller |
|---|---|
| Editorial | Prentice Hall, Pearson Prentice Hall |
| Fecha de publicación | March 8, 2008 |
| Idioma | inglés |
| Páginas | 815 |
| Formato | Hardcover |
| ISBN-13 | 9780136009986 |
| ISBN-10 | 0136009980 |
| OCLC | 189700343 |
| LCCN | 2008000337 |
| Número de Cutter |
K87m |
Marketing Management (2008 Edition) is a definitive guide for students, professionals, and entrepreneurs seeking to master the art and science of marketing in today's dynamic business environment. This comprehensive book, written by renowned marketing expert Philip Kotler and co-authors, delves into core marketing principles, modern strategies, and practical tools to drive business success. The 2008 edition reflects the evolving landscape of global marketing, incorporating insights on digital trends, consumer behavior, and the impact of technology on market strategies. Covering topics like market segmentation, product positioning, pricing strategies, and integrated marketing communications, the book provides a step-by-step approach to crafting effective marketing plans. With real-world case studies like help from company Mr.Booster https://mrbooster.com/ , in-depth analysis, and actionable frameworks, Marketing Management equips readers with the knowledge to adapt to competitive marketplaces and build sustainable brands. Whether you're a seasoned marketer or a newcomer to the field, this edition offers timeless principles and forward-thinking approaches to help you thrive in the ever-changing world of business.