Marketing in Management
Basic Principles
Edición de la obra Marketing in management
| Autor | Mike Worsam, D. Berkeley Wright |
|---|---|
| Editorial | Trans-Atlantic Publications |
| Fecha de publicación | August 1995 |
| Idioma | inglés |
| Páginas | 594 |
| Formato | Paperback |
| ISBN-13 | 9780273607366 |
| ISBN-10 | 0273607367 |
| Número de Cutter | W931m |
Describes principles and techniques of marketing's roles in the management of organisations. Provides scenarios to set the theory in a real life context and develops key issues.