Marketing essentials
Edición de la obra Marketing essentials
| Autor | Sally Dibb |
|---|---|
| Editorial | South-Western Cengage Learning |
| Fecha de publicación | 2009 |
| Lugar | Australia, London |
| Idioma | inglés |
| Páginas | 457 |
| ISBN-13 | 9781408011508 |
| ISBN-10 | 1408011506 |
| OCLC | 317250911 |
| Número de Cutter | D543m |
This title covers the issues relating to marketing in consumer goods markets, business-to-business markets and for services.