Marketing entry strategy formulation
a hierarchical modeling and consumer measurement approach
Edición de la obra Marketing entry strategy formulation
| Autor | Glen L. Urban |
|---|---|
| Editorial | The Marketing Center, Massachusetts Institute of Technology, Alfred P. Sloan School of Management |
| Fecha de publicación | 1979 |
| Lugar | Cambridge, Mass |
| Idioma | inglés |
| Páginas | 59 |
| OCLC | 15535363 |
| Serie | WP -- no. 1103-80 · Working paper (Sloan School of Management) -- 1103-80. |
| Número de Cutter | U72m |