Marketing Channels
A Relationship Management Approach (The Irwin Series in Marketing)
Edición de la obra Marketing channels
| Autor | Lou E. Pelton, David Strutton, James R. Lumpkin |
|---|---|
| Editorial | Irwin Professional Publishing |
| Fecha de publicación | October 31, 1996 |
| Idioma | inglés |
| Páginas | 752 |
| Formato | Hardcover |
| ISBN-13 | 9780256178029 |
| ISBN-10 | 025617802X |
| LCCN | 96036235 |