Marketing (Business Masters)
Edición de la obra Marketing
| Autor | Geoffrey A. Lancaster, Paul Reynolds |
|---|---|
| Editorial | Palgrave Macmillan |
| Fecha de publicación | November 4, 1998 |
| Páginas | 336 |
| Formato | Paperback |
| ISBN-13 | 9780333658475 |
| ISBN-10 | 0333658477 |
| Número de Cutter | L244m |
This introductory text provides a comprehensive guide which is structured to cover milestones in marketing thinking and demonstrate their application.