Marketing
Edición de la obra Marketing
| Autor | Paul Reynolds, Geoff Lancaste |
|---|---|
| Editorial | Taylor & Francis Group |
| Fecha de publicación | 2013 |
| Idioma | inglés |
| ISBN-13 | 9781136380716 |
| Número de Cutter | R464m |
This introductory text provides a comprehensive guide which is structured to cover milestones in marketing thinking and demonstrate their application.