Marketing
concepts and strategies
Edición de la obra Marketing
| Autor | Sally Dibb |
|---|---|
| Editorial | Houghton Mifflin |
| Fecha de publicación | 1994 |
| Lugar | Boston, London |
| Idioma | inglés |
| Páginas | 726 |
| ISBN-13 | 9780395669280 |
| ISBN-10 | 0395669286 |
| OCLC | 31491056 |
| LCCN | 93078693 |
| Número de Cutter | D543m |
Provides comprehensive coverage of key topics of market segmentation, targeting and positioning and international marketing and of marketing ethics and social responsibility.