Strategies for Closer Customer Relationships
Edición de la obra Marketing 2.0
| Autor | Gerald Corbae, Jacob B. Jensen, Dirk Schneider |
|---|---|
| Editorial | Springer |
| Fecha de publicación | September 10, 2003 |
| Idioma | inglés |
| Páginas | 151 |
| Formato | Hardcover |
| ISBN-13 | 9783540002857 |
| ISBN-10 | 3540002855 |
| OCLC | 52459843 |
| LCCN |
|---|
| 2003054318 |
| Número de Cutter | C789m |
|---|
"This book analyses the enduring changes marketing is undergoing and presents the four most important new concepts: Holistic brand management, customer relationship marketing, real-time marketing and multi-channel marketing. The text is accompanied by selected case studies from all over the world."--BOOK JACKET.