Marketing 2. 0
Absatzstrategien Für Turbulente Zeiten
Edición de la obra Marketing 2.0
| Autor | Dirk Schneider |
|---|---|
| Editorial | Westdeutscher Verlag GmbH |
| Fecha de publicación | 2013 |
| Idioma | alemán |
| ISBN-13 | 9783322869630 |
| Número de Cutter | S358m |
"This book analyses the enduring changes marketing is undergoing and presents the four most important new concepts: Holistic brand management, customer relationship marketing, real-time marketing and multi-channel marketing. The text is accompanied by selected case studies from all over the world."--BOOK JACKET.