Marketing 2. 0
Strategies for Closer Customer Relationships
Edición de la obra Marketing 2.0
| Autor | Gerald Corbae, Jacob B. Jensen, Dirk Schneider |
|---|---|
| Editorial | Springer |
| Fecha de publicación | 2010 |
| Idioma | inglés |
| Páginas | 154 |
| ISBN-13 | 9783642055515 |
| Número de Cutter | C789m |
"This book analyses the enduring changes marketing is undergoing and presents the four most important new concepts: Holistic brand management, customer relationship marketing, real-time marketing and multi-channel marketing. The text is accompanied by selected case studies from all over the world."--BOOK JACKET.