Market response models
econometric and time series analysis
Edición de la obra Market response models
| Autor | Dominique M. Hanssens |
|---|---|
| Editorial | Kluwer Academic Publishers, Distributiors for North, Central and South America, Kluwer Academic Publishers |
| Fecha de publicación | 2001 |
| Lugar | Boston, Norwell, Mass |
| Idioma | inglés |
| Páginas | 501 |
| ISBN-10 | 0792378261 |
| OCLC | 45620561 |
| LCCN | 00054610 |
| Número de Cutter | H251m |
A guide to the use of market response models for planning and forecasting. The text can serve as a text for graduate students in marketing, as a guide for marketing scientists and as a handbook for marketing professionals.