Managing in the marketspace
Edición de la obra Managing in the marketspace
| Autor | Jeffrey F. Rayport |
|---|---|
| Editorial | Division of Research, Harvard Business School |
| Fecha de publicación | 1994 |
| Lugar | Boston] |
| Idioma | inglés |
| Páginas | 10 |
| OCLC | 50681386 |
| Serie | Working paper / Division of Research, Harvard Business School -- 94-081 · Working paper (Harvard Business School. Division of Research) -- 94-081 |
| Número de Cutter | R277m |
The core of business activity - the process of creating and extracting value - is increasingly shifting from the traditional realm of the physically defined or reality-based, marketplaces to another quite different realm. It is different because it is defined by information. We call it the "marketspace."