Managing database marketing technology for success
a study of experiences and "best practices" in leading marketing organizations
Edición de la obra Managing database marketing technology for success
| Autor | Direct Marketing Association (U.S.) |
|---|---|
| Editorial | Direct Marketing Association |
| Fecha de publicación | 1992 |
| Lugar | [New York?] |
| Idioma | inglés |
| Páginas | 113 |
| ISBN-10 | 0933641370 |
| OCLC | 28149038 |
| LCCN | 93122254 |
| Serie | A DMA senior executive's guide |
| Número de Cutter |