
Managing Customer Experience and Relationships
A Strategic Framework
Edición de la obra Managing Customer Experience and Relationships
| Autor | Don Peppers, Martha Rogers, Philip Kotler |
|---|---|
| Editorial | Wiley |
| Fecha de publicación | Nov 14, 2016 |
| Páginas | 624 |
| Formato | hardcover |
| ISBN-13 | 9781119236252 |
| ISBN-10 | 1119236258 |
| Número de Cutter | P424m |