Managing creative people

how to avoid the curse of the brainstorm

Edición de la obra Managing creative people

This book sets out to address the black hole that surrounds the management of creative people, debunking many myths of creativity, and outlining a revolutionary approach to the pressing issue of creative productivity in the contemporary creative sector company. A handbook of tools, techniques, methods and practical ideas whose USP is a framework for thinking about efficient creative management -- how to extract value from creative time. -- From publisher description.