Making innovation pay

Edición de la obra Making innovation pay

"Intellectual property and intangible assets today comprise 80 percent of the market value of the S & P 500, yet senior managements spend little of their time managing them. Making Innovation Pay is the most authoritative book ever written on IP performance. Its contributors comprise an unprecedented collection of IP talent - profit-generating managers, investors, inventors, and advisors. Edited by leading IP consultant Bruce Berman, this book sheds new light on activities still considered by many a black art." "For those who want to achieve better returns on ideas, Making Innovation Pay reveals how the authors use patents and know-how to generate tens and sometimes hundreds of millions of dollars for their companies, clients, or themselves. Their insights, drawn from years of practical experience, provide readers with invaluable perspectives, many of which have never before been conveyed publicly."--Jacket.