Luxury Brand Management
A World of Privilege
Edición de la obra Luxury brand management
| Autor | Michel Chevalier, Gerald Mazzalovo |
|---|---|
| Editorial | Wiley, Brand: Wiley |
| Fecha de publicación | Aug 14, 2012 |
| Páginas | 320 |
| Formato | hardcover |
| ISBN-13 | 9781118171769 |
| ISBN-10 | 1118171764 |
| OCLC | 806438259 |
| Número de Cutter | C527l |
"Luxury Brand Management: A World of Privilege is the first comprehensive book on luxury brand management. Written by two renowned insiders, the authors provide a broad definition of luxury and examine more than 450 internationally known brands from a spectrum of industries. The book reconciles management, marketing and creation with real-life examples and management tools that the authors have successfully used in their professional careers."--BOOK JACKET.