Local Players in Global Games
The Strategic Constitution of a Multinational Corporation
Edición de la obra Local players in global games
| Autor | Peer Hull Kristensen, Jonathan Zeitlin |
|---|---|
| Editorial | Oxford University Press, USA |
| Fecha de publicación | November 11, 2004 |
| Idioma | inglés |
| Páginas | 374 |
| ISBN-13 | 9780199275618 |
| ISBN-10 | 0199275610 |
| Número de Cutter | K92l |
What happens when previously autonomous firms from different countries, each with their own identities, routines and capabilities, come together inside a single multinational corporation? This book tackles this question through an empirical study of the strategic constitution of a multinational.