Living the Brand
How to Transform Every Member of Your Organization Into a Brand Champion
Edición de la obra Living the Brand
| Autor | Nicholas Ind |
|---|---|
| Editorial | Kogan Page |
| Fecha de publicación | February 1, 2004 |
| Idioma | inglés |
| Páginas | 219 |
| Formato | Hardcover |
| ISBN-13 | 9780749441296 |
| ISBN-10 | 0749441291 |
| LCCN | 2003019652 |
| Número de Cutter | I38l |
Living the Brand demonstrates how you can empower and enthuse your employees to create "brand champions." This practical, inspirational book shows you that employees flourish in organizations where they identify with the brand.