Living the Brand
Edición de la obra Living the Brand
| Autor | Nicholas Ind |
|---|---|
| Editorial | Kogan Page, Kogan Page in association with Marketing |
| Fecha de publicación | April 1, 2001 |
| Idioma | inglés |
| Páginas | 224 |
| Formato | Hardcover |
| ISBN-13 | 9780749433512 |
| ISBN-10 | 0749433515 |
| OCLC | 45325115 |
| Número de Cutter | I38l |
Living the Brand demonstrates how you can empower and enthuse your employees to create "brand champions." This practical, inspirational book shows you that employees flourish in organizations where they identify with the brand.