Living the Brand
Edición de la obra Living the Brand
| Autor | Nicholas Ind |
|---|---|
| Editorial | Kogan Page Publishers |
| Fecha de publicación | 2007 |
| Lugar | London |
| Idioma | inglés |
| Formato | Electronic resource |
| ISBN-13 | 9780749447168 |
| Número de Cutter | I38l |
Living the Brand demonstrates how you can empower and enthuse your employees to create "brand champions." This practical, inspirational book shows you that employees flourish in organizations where they identify with the brand.