Media, Politics, and Political Advertising (Popular Politics and Governance in America)
Edición de la obra Lights, Camera, Campaign!
| Autor | David A. Schultz |
|---|---|
| Editorial | Peter Lang Publishing |
| Fecha de publicación | September 2004 |
| Idioma | inglés |
| Páginas | 322 |
| Formato | Paperback |
| ISBN-13 | 9780820468310 |
| ISBN-10 | 0820468312 |
| OCLC | 54686271 |
| LCCN | 2004005492 |
| Número de Cutter |
S387l"This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture."--BOOK JACKET.