Jamming

the art and discipline of business creativity

Edición de la obra Jamming

"For the past fourteen years, in his Harvard Business School lectures and executive seminars, John Kao has challenged management to exploit the most valuable asset in the corporation: the creative minds of its people. Like jazz musicians in a jam session - playing off one another to create new sounds, at once unpredictable and harmonious - managers themselves must master the skills of creativity to reap unprecedented returns." "In Jamming, Kao shows how high-performance companies around the world have learned the lessons of creativity to leap ahead of their obsolete competitors. They have learned to make creativity tangible and actionable, they practice a new managerial mindset, and they have learned to leverage information technology to enhance creative collaboration." "From clearing the obstacles to organizational creativity, to conducting a "creativity audit" that assesses the current value of creativity in your company, Jamming shows business leaders, managers, and entrepreneurs how to take their companies to an entirely new level of success and growth by fostering an environment that will anticipate tomorrow's needs. Undercut this potential and you endanger tomorrow's opportunities."--Jacket.

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