Is your advertising working?
a guide to evaluating campaign performance
Edición de la obra Is your advertising working?
| Autor | Colin McDonald |
|---|---|
| Editorial | World Advertising Research Center, WARC |
| Fecha de publicación | 2003 |
| Lugar | Henley-on-Thames |
| Idioma | inglés |
| Páginas | 77 |
| ISBN-10 | 184116139X |
| OCLC | 54824862 |
| Serie | Admap monograph -- no. 9 |
| Número de Cutter | M478i |