Introducing Fashion Theory

From Androgyny to Zeitgeist

Edición de la obra Introducing Fashion Theory

"A concise introduction to fashion theories, covering cultural, social and individual influences on fashion and how the fashion system works. Get up-to-speed with fashion theories like scarcity and conformity through practical examples and accessible case studies. Introducing Fashion Theory makes complex concepts easy to digest. Learn about the different ways a style can become a fashion and how it can spread or decline. With student-friendly features such as discussion questions, activities and further reading, after completing this text you will have a good foundation for understanding how, where, why, and when fashion exists. This second edition, re-titled from Key Concepts for the Fashion Industry, includes expanded coverage of cultural appropriation, corporate greenwashing and the criminal world of counterfeit goods"--