Internet Direct Mail
The Complete Guide to Successful E-Mail Marketing Campaigns
Edición de la obra Internet direct mail
| Autor | Robert W. Bly, Michelle Feit, Steve Roberts |
|---|---|
| Editorial | McGraw-Hill |
| Fecha de publicación | September 1, 2000 |
| Idioma | inglés |
| Páginas | 352 |
| ISBN-13 | 9780658001369 |
| ISBN-10 | 0658001361 |
| Número de Cutter | B661i |
"Internet Direct Mail offers insight, advice, and step-by-step assistance from seasoned direct-marketing professionals who have experienced great success with Internet campaigns. Their expert guidance will help you make sound decisions about your offer, your creative, your list, your fulfillment, your method of measurement, and many other issues - allowing you to start and run a smooth, professional, results-oriented e-mail campaign."--BOOK JACKET.